Sistine Chapel :: Essays Papers

Sistine Chapel Papal chapel in the Vatican Palace that was erected in 1473-81 by the architect Giovanni dei Dolci for Pope Sixtus IV (hence its name). It is famous for its Renaissance frescoes by Michelangelo.The Sistine Chapel is a rectangular brick building with six arched windows on severally of the two main (or side) walls and a barrel-vaulted ceiling. The chapels exterior is drab and unadorned, but its interior walls and ceiling are decorated with frescoes by many Florentine Renaissance masters. The frescoes on the side walls of the chapel were painted from 1481 to 1483. On the north wall are six frescoes depicting events from the life of Christ as painted by Perugino, Pinturicchio, Sandro Botticelli, Domenico Ghirlandajo, and Cosimo Rosselli. On the south wall are six other frescoes depicting events from the life of Moses by Perugino, Pinturicchio, Botticelli, Domenico and Benedetto Ghirlandajo, Rosselli, Luca Signorelli, and Bartolomeo della Gatta. Above these works, s maller frescoes between the windows depict various popes. For great observation occasions the lo westward portions of the side walls were covered with a series of tapestries depicting events from the Gospels and the Acts of the Apostles. These were designed by Raphael and woven in 1515-19 at Brussels.The most outstanding artworks in the chapel are the frescoes by Michelangelo on the ceiling and on the west wall behind the altar. The frescoes on the ceiling, collectively known as the Sistine Ceiling, were equip by Pope Julius II in 1508 and were painted by Michelangelo in the years from 1508 to 1512. They depict incidents and personages from the Old Testament. The Last Judgment fresco on the west wall was painted by Michelangelo for Pope Paul III in the period from 1534 to 1541. These two gigantic frescoes are among the

Privacy - Information Collection and National Security :: Argumentative Persuasive Essays

Information and National Security   Many people believe that the U.S political sympathies is hiding instruction from their citizens.  But has anyone stopped to think that perhaps the authorities withholds learning for the nations safety.  I disagree with the college student who said, Despite the horror stories of war, I would want to know the truth.  If you know the truth of a situation, you might be satisfactory to do something about it.  I do not believe that we can do something about it.  It is ultimately our government who decides on how to act.  For the most part, the government should be allowed to conceal the truth for our nations safety.   If the government was to tell the universal the truth about everything, it could lead to an uneasy nation.  The government releases information that we need to know.  If the government were to tell us everything that they have been withholding, it might break citizens into chaos.&nb sp Our government is here to protect us and not to insight violence in us.  We should have faith in our government.  For example, if the public were told about a planned attack that could not be prevented, chaos would ensue.  People would panic and perhaps cause more damage.  Our country needs virtuoso and not chaos.  The government is only trying to protect us by keeping secrets.   In this time of war, the government has more of a reason to be secretive.  The enemies are watching information that goes public.  During this time our country needs to be very careful of what kind of information they divulge.  If the government were to release important information it may be used against us.  It is understandable that the public has curiosity of what is really going on during this war.  But ultimately, the public needs to have faith that our government is doing what needs to be done.   Many people argue that the government al so holds a lot of petty information away from the public.  While people may understand why certain information is kept a secret, they would like to know why some not so important information is not released.  In my opinion, if the information is petty why should anyone care what it is anyway.

Fall of Man Depicted in Atwoods Backdrop Addresses Cowboy Essay

Fall of Man Depicted in Atwoods  backcloth Addresses cowpuncher   The sexual politics of the public-woman relationship, or more specifically the sexual exploitation of women by men, is a clear concern in Margaret Atwoods Backdrop Addresses Cowboy. Although the oppressor-as-male theme is by no means an original source of poetic inspiration, Atwoods distinction is that she views the destructive man-woman relationship as a metaphor for, symptom and symbol of, bigger things. From the vantage-point of fair(prenominal) consciousness, Margaret Atwood empahsizes the backdrop as being not only the woman, but also the land and the spiritual life of the universe the cowherd is both a man bent on personal gain (possibly an American based on Atwoods strong anti-American sentiments in her novel, Surfacing) and an emissary of proficient progress. The structure of the poem logically supports the theme of conflict and imperialism in that it is clearly divided into two sections or camps. The first four stanzas offer a description of you, the righteous and heroic cowboy who brutalizes life without creating new life. The perspective shifts then from predator to prey in the final five stanzas as I, throwed as victimized woman and victimised nature, addresses her antagonist. The t superstar or mood of Backdrop Addresses Cowboy also undergoes a change after the first four stanzas when the reader enters the tragic, joyless experience of one who is paying the price of slaughter and desecration. At this point in the poem, it seems futile to consider whether or not the price should be paid and the metaphoric man-woman accent remains distrubingly unresolved. In terms of form, Backdrop Addresses Cowboy is written in open (org... ...esecrate, the emphatically placed word of the climactic line in Backdrop Addresses Cowboy, emphasizes again the backdrop as being not only the woman, but also the land and the spiritual life of the universe. As an emissary of technological progress, man has committed a sacreligious act against nature and humanity and his fall embodies the fall of the spiritual, the historical and the rational. In Margaret Atwoods poem, then, the troubled man-woman relationship is symptom and symbol of a greater alienation within humanity. Mans past and present curelties to human, natural and spiritual life are expressesed metaphoricall in terms of a cowboy winning the tungsten on a movie set, against a backdrop supporting his heroism. Backdrop Addresses Cowboy offers a vision that is both desolate and conscious-expanding but it does not present answers.    

A Separate Peace Essays -- essays papers

A Separate Peace3 A Separate Peace is a coming-of-age novel about cardinal boys at boarding school and their friendship during World War II. There are three significant scenes of violence that occur in the novel however, the kernel of the plot is based upon one. The first and most poignant is the incident where factor, the narrator, jiggles the tree branch while he and Phineas, his best friend, are preparing to jump, causing Phineas to fall and bomb his leg. The next scene of violence is when Quackenbush calls Gene a lame and Gene pushes him into the water. Lastly, Gene pushes Leper out of his chair while visiting him after he is charge of causing Phineas injury. All of these occurrences contribute to the overall meaning of the work. One of the climaxes of A Separate Peace happens at the first scene of violence. Until this scene, the reader is unaware of Genes evil side. He is so overtaken by his jealousy and rage toward Phineas that he succumbs to his emotions and cau ses Finny to fall off of the tree branch. This shows the immature, childish side of the characters. non only are they climbing trees, which is a behavior commonly practiced among children, but children also do not know how to handle feelings and emotions, and commonly fight back with violence. Gene then proceeds to dive off of the branch like nothing happened, apparently satisfied with his achievement showing the reader that, like a child, there is little or no remorse for ones actions.The...

Essay --

The Discourse on Inequality by Jean-Jacques Rousseau Jean Jacques Rousseau though a philosopher in the eighteenth snow sense, was not what would now be called a philosopher. Nevertheless he had a great deal on influence on the philosophical workings of his eon and indeed of every subsequent period that followed him. Not only this but also he exerted his influence in the fields of literature, politics etc. regardless of the credibility one attaches to him as a philosopher, one cannot over look his influence as a primary social force. Rousseau was a philosopher that appealed to ones good sense, ones heart and so for this purpose has been termed as a Romantic philosopher. Others have accredited him with producing facts and ideas that are entirely non-human but heretofore have been derived from human emotions and other related aspects of an individuals life. He has also given rise to a political philosophy of sorts, which is a farthermost cry from the absolute monarchies that prev ailed in that time. However experts point out that this philosophy is only a weak attempt at democracy and so has been termed as pseudo-democratic by many of them. Those that consider themselves true reformers have been divided into two groups one that follows the ideals of John Locke and the other that associates itself with the premises presented by Rousseau. Therefore it has been often suggested that Hitler is an endpoint of Rousseau whereas Roosevelt and Churchill belong to Locke. Though his literary career started rather late and was full of eventualities, Rousseaus second essay a Discourse on Inequality (1754) mud largely popular to this day. This is because it consists of ideas that were unheard of at the time. However it must be noted t... ...ecause of the Industrial Revolution. Since having more ensures a certain position for an individual in the society thus it brings nearly social inequality in the environment. The above analysis shows that Jean Jacques Rousseaus Disc ourses do consist of some valid and intriguing ideas. One is forced to consider the very institutions that one blithely takes for granted and in the process realizes that these man made institutions are responsible for bringing rough social inequality in the society. Thus one can say that the argument which suggests that Rousseaus theory is correct in assuming that institutions bring about inequality and serve to trap the modern human race. Bibliography 1. Ritter, Alan (Ed.). Rousseaus Political Writings Discourse on Inequality, Discourse on Political Economy on kindly Contract. New York WW Norton & Company, 1999.

Essay --

The Discourse on Inequality by Jean-Jacques Rousseau Jean Jacques Rousseau though a philosopher in the eighteenth century sense, was non what would now be called a philosopher. Nevertheless he had a great deal on influence on the philosophical workings of his time and and so of every subsequent period that followed him. Not only this but also he exerted his influence in the fields of literature, politics etc. Irrespective of the credibleness one attaches to him as a philosopher, one cannot over look his influence as a primary complaisant force. Rousseau was a philosopher that appealed to ones groovy sense, ones heart and so for this purpose has been termed as a Romantic philosopher. Others hold accredited him with producing facts and ideas that are entirely non-human but nonetheless have been derived from human emotions and other related aspects of an individuals life. He has also given rise to a political philosophy of sorts, which is a far watchword from the absolute monar chies that prevailed in that time. However experts point out that this philosophy is only a weak attempt at democracy and so has been termed as pseudo-democratic by many of them. Those that consider themselves true reformers have been divided into two groups one that follows the ideals of John Locke and the other that associates itself with the premises presented by Rousseau. Therefore it has been often suggested that Hitler is an outcome of Rousseau whereas Roosevelt and Churchill break down to Locke. Though his literary career started rather late and was full of eventualities, Rousseaus second essay a Discourse on Inequality (1754) remains mostly popular to this day. This is because it consists of ideas that were unheard of at the time. However it must be noted t... ...ecause of the Industrial Revolution. Since having more ensures a certain position for an individual in the auberge thus it brings about social disparity in the environment. The above analysis shows that Jean Ja cques Rousseaus Discourses do consist of some valid and thought-provoking ideas. matchless is forced to consider the very institutions that one blithely takes for granted and in the process realizes that these man made institutions are responsible for bringing about social inequality in the society. Thus one can say that the argument which suggests that Rousseaus theory is correct in assuming that institutions bring about inequality and serve to trap the modern human race. Bibliography 1. Ritter, Alan (Ed.). Rousseaus Political Writings Discourse on Inequality, Discourse on Political Economy on Social Contract. tender York WW Norton & Company, 1999.

“Consumer Banking” Compliance Assessment Essay

Consumer Banking Compliance AssessmentIntroduction contain off One The trade entities have evolved tremendously over time. Among the many advancements made in the trade industry is the issue of the creation of different operational social units. One of the most whole important(p) operating units is the complaisance unit. Each operating unit is accorded its own mandates and price of references. This way, each unit is made somehow independent to the extent that it operates within the requirements of the holy organizations goals. In addition, each operating unit is charged with its responsibilities. This is in line with the purpose of the creation of the unit in the first place. The add together of the operating units depends on the classes of functions that are identifiable in the entire organization. Furthermore, all the operating units must be able to association with one another. This is because they are all operating in the best interest of the entire organization. I f one fails, all the others are affected. Therefore, none provoke work in solitude. It is overly important to line of work that all the units should have a proper reporting procedure to the worry and finally to the instrument panel of directors. This is because they are answerable to the board. Understanding the nature of each problem unit is therefore very important. Identification of the elements that constitute the business unit is in addition important. In this way, we can appreciate the role of each business unit, how they link to each other and ultimately how they contribute to the success of the entire business. Compliance unit is a very modified unit in the monetary industry. It is special because its functions are not business activities but braggy advice to other business units on how to improve configuration with the rules and normals. Just like any other operating unit, the effectiveness of the accord unit in discharging its duties is affected by operato rs much(prenominal) as terms of reference, authority, reporting responsibilities, accountability and the quality of the faculty. All these factors together leave alone see that the unit is successful in its operations or it fails. If it is successful then it is relevant to the entire dissipated because it willing provide the much call for assistance. If it fails, the entire firm will likely fail because the meekness risks will ultimately catch up with it eon unaware. It is therefore important to look critically at the factors that ensure that the established respectfulness unit is effective. offset printing and foremost, the terms of reference for the residence unit predict the effectiveness of the unit. The terms of reference disco biscuit out the specific task that the unit is mandated to carry out. The task should be adduced clearly with no ambiguity. For instance, in the case of the compliancy unit, the task is to propose the business on how to play along with the set rules, regulations, laws and standards. In addition, the compliance part monitors the business activities to find out whether they are within the regulations set out. The department to a fault monitors the conduct of employees to identify actual rapes or potential violations of rules, procedures, policies, regulations and standards that are guidelines in the industry. In a nutshell, the duty of the compliance department is to create programs that support the firms compliance. It is the duty of the senior management and the business line supervisors that ensure ultimately that there is firm compliance with laws and the regulations. Furthermore, in the terms of references, the objectives of the compliance unit must be stated clearly. This way, the department will have the backdrop for measuring its performance just like any other business unit. The objectives of the department may be with regard to how many trainings that will be done at a given(p) time, how ofttimes survei llance will be conducted, how often policies will be round offed among others. Lastly, the purpose of existence of the department must be clearly understood if the department has to be effective in discharging its duties. For instance, the department should be made aware that its main purpose is to assist the management in identifying compliance risks, assessing them and advising on what should be done to keep off their repercussions as well as their recurrence. There are set guidelines that dictate the operations of the compliance unit. They stipulate the boundaries of the operations of the department and the limits of its mandate. If these guidelines and the instructions are adhered to, the effectiveness of the compliance unit will be realized in the firm. There will be no conflicts of interest amidst the compliance unit and the management responsibilities. The other important factor that influences the effectiveness of the compliance department is the authority. The authorit y of the compliance department should be clearly stated out. To ensure monitoring of the business activities and the conduct of the employees, the compliance staff should be given unlimited role to access all the reading in all the business units in the firm. The compliance staff should be answerable to the board and the senior management alone. For instance, suppose the business unit in a bank in charge of loan processing is about to lodge a crime with respect to the regulations that govern the operations. A client comes to the office of the business line manager in this business unit. It happens that the client is a wizard of the manager. According to the set regulations governing advancing loans, the client does not meet the criteria. The manager maneuvers and bends the rules in favor of his friend to get the loan. This is an issue that touches on compliance. Without enough authority on the part of the compliance staff to investigate the conduct of the manager in this busines s unit, then it would be im executable to dig much(prenominal) a mishandle. Perhaps it could end up undetected. To this extent, the compliance department would be deemed to have failed, but only because it had no authority over such circumstances. How the compliance staff report their findings is also very important if the department is to be effective. In order of hierarchy, the board of directors is at the top. The senior management is the second. The board gives instructions to the senior management staff. The senior management gives instructions to the business line managers who in turn command business unit supervisors. The supervisors give orders to the employees. The compliance department does not play any direct role in the business, it is therefore termed as a non-business department in the firm. The board and the senior management ultimately enforce compliance with the rules and the regulations start with the business line managers and the business unit supervisors. Then the supervisors ensure that the employees toe the line in matters that regard laws, rules, regulations, procedures and the standards of the firm. The compliance department is involved identification of the possible violations of the compliance. If such violations are identified, they should be communicated to the right person. The head of the compliance department reports directly to the board and senior managers for an give up action to be taken. This is because, as we have already mentioned above, it is the responsibility of the board and the senior managers to ensure full compliance in the entire firm. The fact that the compliance department can report directly to the board makes it possible to avert a possible crisis that could result from misconduct of employees. Another factor that influences the effectiveness of the compliance unit in a firm is the quality of the staff members. The staff should be well educated in matters that regard the state laws that affect the fir m. In addition, they should have a good understanding of the rules, regulations, procedures and standards of that firm. This knowledge will help them in making proper decisions when carrying out their duties. This is because it is impossible to tell when a violation has happened or is about to happen if one does not know what was supposed to done in the first place. The issue of quality of staff arises also in business units that are involved selling process. It is important for the compliance policemans to know the line of products that are organism sold and the suppliers who supply them. This is because some business entities come out into agreements with certain suppliers.For instance, in a certain business entity in Singapore that sells electronics from Samsung Company, the following violation of the compliance was committed and went unidentified. In this particular instance, the manager in charge of sales indomitable that he could order some electronic devices from Sony Compa ny without informing the rest of the management team.. The reason why this manager decided to do such a thing oblivious of its consequences to the entire business was because he thought that Sony products sold more than Samsung products of the same line. One junior compliance officer was inspecting the products in the business stock. He noticed both Sony and Samsung products but did not question. This is because he did not know that there was a deal between the business entity and Samsung Company and that presence of Sony products meant that the manager was not compliant.Part Two The regulation of the financial services sector requires a delicate balance being maintained between over-regulation on the one hand and under-regulation on the other. This is because financial services are delicate matters that are sensitive to any external changes and the electric shock of any external force is significant in the survival of the financial industry. Regulation of financial industry eman ates from two levels. These levels include external and internal levels. away regulations are the most significant because they essentially target satisfaction of the consumer of the services and not necessarily the well-being of the financial industry. They are meant to make the financial institutions check in terms of their services to their consumers. They are made by external bodies that oversee how the financial institutions operate with respect to the quality of services that the end user receives. For instance, the consumer requires to know the truth about the services that they are about to purchase. Therefore, they require information that is not misleading. If left to the financial institutions, they would not care the truthfulness of the information they give but the quantity of the sales. They would give misleading information that is only aimed at convincing the consumers to like their services. Internal regulation is aimed at maintaining the survival of the business in the world of competition. It ensures that the business shapes its niche and maintains its reputation. This way, it ensures that the business maintains the competitive atmosphere. Too much external regulation would have catastrophic effects in terms of survival of financial institutions. Too little regulation would lead to suffering of the consumers. A balance is therefore paramount to be maintained. In Singapore, the Monetary chest of Singapore (MAS), besides being the Central Bank, itis the institution that is charged with the responsibility of regulating all financial institutions including the banking and restitution sector. The MAS uses many instruments to regulate financial institutions. First and foremost, it uses Acts of Parliament to regulate financial institutions. These Acts constitute the laws that if broken or violated culminate to a severe penalty. Among the most important Acts are the Banking Act 1999, the fiscal Advisers Act 2005 and the Insurance Act 2002. An other instrument that the MAS uses is directives. They directives spell out the legal requirements of the financial institution. Notices are also issued to certain class of financial institutions to reduce certain requirements that are legally binding. Moreover, the MAS applies guidelines as an instrument to regulate financial institutions. Guidelines dictate the best practice standards that govern the conduct of the specified institutions. Codes are also applicable because they set out the rules governing the conduct of financial institutions with regard to the performance of certain activities. Examples of codes are those that govern how Takeovers and Mergers can be done. Practice Notes are used to guide the financial institutions on administrative procedures that pertain to the matters of licensing, reporting and compliance. Circulars are also very useful. They are documents sent to specified financial institutions to get going particular information such as changes that can be anticipated in the near future. Finally, the policy statements of the MAS give more information on the expectations of the MAS on the financial institutions.The MAS has immense powers to regulate all the financial institutions. Among its powers is the power to approve financial institutions and to control their operations. The MAS strives so hard to maintain the balance in the regulation matters to avoid over-regulation and under-regulation. Over-regulation hinders the creativity and innovations of the companies. The redress personnels would feel restricted in the way they respond to the external demands if the MAS monitors the companys every move. On the other hand, if the insurance companies were to be left unregulated or under-regulated, the consumers would suffer greatly. This is because the insurance companies would use any means, whether ethical or unethical to gain an advantage over the competitors at the expense of the consumers. According to the Insurance Act 2002, Cap 142 has several provisions that dictate how insurance companies should be created and operated. For instance, it is only a person who has been licensed by the Authority under the Act who can carry out an insurance business in Singapore. This provision ensures that all the insurers are recognized by the state of Singapore and that there is no chance that a consumer may be conned by a fraudster. According to the Act, anyone who claims to carry out insurance business while unregistered is liable to a criminal offense. The Act also gives guidelines that pertain to how Take-overs should be done in the insurance companies. Without proper Take-over procedures, the consumers may suffer. The authority also dictates how shareholding to the insurance companies is done. This way, the rights of the shareholders are maintained and their confidence in the insurance companies to which they have shares is boosted. The MAS has also issued circulars to the insurance companies to convey important mes sages . An deterrent example of the circular issued to the insurance companies school principal Executives is that dated 18 November, 2013. It required all the insurers to submit their assets and liability exposures. As already stated, guidelines are another important tool through which the MAS regulates the insurance companies. An example of a guideline that is dated 1st April, 2013. It was a guideline on the use of internal models for liability and capital requirements for life insurance products containing investment guarantees with non-linear payouts. Also, on 17th May 2013, a guideline outlining the criteria for the registration of an insurance broker was issued. It requires that the applicant be a company among many other requirements. On sixth September 2013, a guideline was issued to all the financial institutions guiding them on how to safeguard the justness of Singapores financial system. It categorically stated that MAS would not tolerate the use of the financial syste m to conduct illegitimate and criminal activities. Therefore, all financial institutions were required to hold the integrity of the financial systems. Notices have also been issued on several occasions by the MAS the insurance companies. An example of the notice is that issued on 29th November 2013 with regard to the unsecured credit facilities to individuals. This notice provided requirements that an insurer has to comply to when granting unsecured credit facility to an individual. All the above are illustrations where the MAS has regulatory authority over the insurance companies. We have seen that it regulates all the steps of the operations of insurance companies from establishment to matters of takeover and mergers. It is imperative that such a state body like the MAS should have control over financial institutions. The MAS is known to enhance undefendable operations in the financial institutions in order to promote competitiveness and spirit of innovations. This way, the MA S fulfills our argument that financial institutions should not be over-regulated. On the other hand, the MAS ensures that transparency,accountability and integrity principles are upheld in the operations of these financial institutions. It ensures transparency because the consumers need to know what kind of services they are about to purchase from a financial institution. Again, these financial institutions are to be held accountable for their operations when they lead to positive or negative results. As already mentioned, all the financial institutions are supposed to uphold the principle of integrity by not carrying out their operations to advance criminal and illegitimate activities. In this manner, the MAS is fulfilling our argument that financial institutions should not be under-regulated.Part Three The need to escalate Non-routine and Complex Matters to a designated officer would not arise if all the officers are properly trained in dealing with such issues. This statement s imply means that escalation of non-routine and complex matters is done because the officer who detects such an issue is not trained adequately to handle it. This also happens when a compliance officer identifies an issue, but then his or her authority is limited to escalating it to a supervisor or manager. First and foremost, it is important to know which are these non-routine and complex issues that can arise in matters of compliance. According to the Financial Industry Competency Standards for Compliance, the following issues constitute non-routine and complex matters. They include issues such as intentional breaches of regulations, guidelines and policies insider dealing misconduct misrepresentation sign-off new product sign-off advertising and promotional materials by the insurance institution among others. These are issues that are not covered by the existing policies on how they should be handled in case they happen. A compliance officer has no power to reprimand an employ ee. He or she has no power to fire an employee on the grounds of misconduct. If this is the case then, issues such as intentional breaches of regulations, guidelines and policies need someone who can resolve them so fast to avert any compliance crisis. The power to deal with the complex and non-routine matters is in the hands of the supervisors and the executives of any firm. The compliance officer is left with an option to escalate such matters whenever they arise. This process of escalation takes time because the compliance officer has to document all the steps involved as well as the action taken by the appropriate person to whom the matter has been reported starting with the head of compliance department. There are certain things that can be done to empower compliance officers to be able to deal with these non-routine and complex matters. First, these compliance officers need proper training to make them aware of possibilities of occurrence of such matters. Moreover,they need to be equipped with adequate skills to cope with such issues when they occur in order for them totake appropriate and rational steps. Although they may not be given powers to demote or fire a disobedient employee, they can be given a means through which they can address such matters to the board as a matter of urgency. In addition,when these compliance officers are trained adequately and are competent, supervisors may delegate some functions to them. Such functions may include the power to demote and to fire misbehaving employees. However, it is the responsibility of these supervisors to conduct a follow-up and review to ensure that the delegated functions are performed properly. Most important is the fact that the supervisor remains responsible for such delegated activities. In short, if the compliance officers are adequately trained so that they can adequately handle the non-routine and complex matters, the wastage of time in averting possible compliance crisis would not occur. This wastage of time occurs especially if the supervisors dont take the necessary action to handle such issues. This requires that the matter should be escalated to the board of directors. Before the board sits to discuss the issue, it may be too late to avert the crisis and enough damage would already have occurred. Moreover, the process of escalation is very lengthy. It starts with the Head of Compliance. A complete brief need to be prepared explaining the issue and giving any relevant background information and the impact or the implications for the involved business unit, the personnel and the entire organization. Where possible, possible recommendations and alternative courses of action should be provided and their possible implications. All these steps cause unnecessary delays at could be detrimental to the organization in the long run. Therefore, training compliance officers as well as empowering them can help save the reputation of the firm in time. In addition, this could a lso help save an imminent collapse of the firm like in cases when employees decide to disregard the set regulations in the operations.ReferencesScanlan, A. and Purdon, C. 2006. Compliance Program Management for Financial Services Institutions in Todays Environment. Bus. Law., 62 p. 735.MAS Annual extend 2011/20 (www.msa.gov.sg)Source document

Comparative Essay between La Goulue & Les Girard

The city of lights was all about fun and the nightlife during the nineteenth century. Fortunately enough, Jules Cheerer and Henry De Toulo commit- shout were able to perfectly cause the essence of Parishs blooming nightlife through their posters. Generally speaking, both posters are the same style, however, each dodgeist was able to create different visual effects and atmospheric perspective utilise their own aesthetic sense. In this situation, both posters are advertising to the viewer the exhilarating nightlife n Parisian cabarets back in the 19th century.Yet, Latters poster managed to capture a distinctive and sensual atmosphere compared to Cheerers joyful atmosphere. Louise Weber, the female dancer In Latters poster, can be seen performing the provocative cancan dance, which exposes her undergarments as she kicks her legs. The audience in the background looks as if they are interacting with the dancer even if they are Just watching her. Meanwhile, the dancers in Cheerers pos ter are cheerfully move with their gloves in the air with no audience around.Even though the figures depicted in both posters are 2-dimensional, Latters poster has more depth because of the way he places his figures through out different layers. The male dancer and the unusual yellow shape on the left dominate the foreground. The main focus of this image is the female figure placed in the center and between the foreground and background. The contrasting silhouettes behind her further highlight the focus on her. The figure in the substance of Cheerers poster is wearing a vibrant red dress, which easily catches the viewers eye even though devil lively nagging men overlap her.The two male figures are framing the woman in the middle with their legs. The soft, textbookured, and plain background contrast with the red and black of the flat figures and brings them out. There Is minimal use of shading, but instead, crisp black lines outline the figures, giving the illustration a flat lo ok. Nothing seems to have a definite structure since there is no sense of strong, angular and straight lines but instead, the lines look more organic as seen with the text and figures.This poster might look a bit bilaterally symmetric but the machinationist drew both men who re facing each new(prenominal) with slight differences to add more to the unstructured and organic feeling of the Image. One of the main features of Less Gerard is how the text and illustrations can be seen interacting with one another. One figure looks like as if he is standing on the letter G while the other figure has his legs passing through the letter o. The small 3rd figure relationship can be seen between the text and illustrations in the way they were rendered. The have a long pointed form.For example, the tip A in Less Gerard mimics the mans foot. The text was customized by the artist hence the similarities between the illustrations and the text. Ululate uses several different fonts in his poster. I n this case, Latters font does not interact with the figures in the poster and does not look like it was drawn by hand but instead is placed on top of the figures with low opacity. The other text that is dominating the top part of the poster has more bold colors and is outlined in black, which balances out the heavy image filled bottom part of the poster.Since Ululate was influenced by Cheerer, the similarities in their work. Ululate also chose to work using the same medium, lithography, which is why their work has strong bold colors. There is no doubt that both artists were influenced by the Japanese style, as it is evident in intimately of their work. The flat planes of color, 2-dimensional figures, and crisp black contour lines are elements from the Kikuyu-e woodblock print style. Latters composition of figures overlapping each other is also derived from the Japanese art style. On the other hand, the composition in Cheerers poster is almost symmetrical.This shows us that even th ough Ululate was influenced by Cheerer, Ululate had a better understanding of Japanese art and was able to fuse that with his own work in order to produce his own style. In conclusion, the posters may seem to be very similar in style nevertheless, slight differences between those posters do exist and those differences showcase each artists unique touch. This demonstrates the endless cycle of an artist influencing another artist who in binge modifies and develops what he learned in order to develop his own style and that may even result in a whole new art movement.

Deception Point Page 57

Where are we? Rachel managed, the simple act of trying to speak bringing on a crashing headache.The man massaging her replied, Youre on the medical deck of a Los Angeles class-On deck some ane called out.Rachel sensed a sudden commotion all around her, and she act to sit up. One of the men in blue helped, propping her up, and pulling the blankets up around her. Rachel rubbed her eyes and saw someone striding into the room.The newcomer was a powerful African-American man. Handsome and authoritative. His uniform was khaki. At ease, he declared, moving toward Rachel, stopping oer her and gazing down at her with strong black eyes. Harold Brown, he said, his voice deep and commanding. schoolmaster of the U.S.S. Charlotte. And you are?U.S.S. Charlotte, Rachel thought. The name check overmed vaguely familiar. Sexton, she replied. Im Rachel Sexton.The man looked puzzled. He stepped closer, studying her more carefully. Ill be damned. So you are.Rachel felt lost. He knows me? Rachel was cer tain she did non key the man, although as her eyes dropped from his face to the patch on his chest, she saw the familiar emblem of an eagle clutching an anchor surrounded by the words U.S. NAVY.It now registered wherefore she knew the name Charlotte.Welcome aboard, Ms. Sexton, the original said. Youve gisted a number of this ships recon reports. I know who you are.But what are you doing in these waters? she stammered.His face hardened somewhat. Frankly, Ms. Sexton, I was almost to ask you the same question.Tolland sat up slowly now, opening his mouth to speak. Rachel silenced him with a firm shake of her head. Not here. Not now. She had no inquiry the first thing Tolland and corky would want to talk about was the meteorite and the attack, only when this was certainly not a topic to discuss in front of a Navy submarine crew. In the world of intelligence, regardless of crisis, CLEARANCE remained king the meteorite situation remained highly classified.I command to speak to NRO director William Pickering, she told the senior pilot. In private, and immediately.The captain arched his eyebrows, apparently unaccustomed to pickings orders on his own ship.I have classified training I need to share.The captain studied her a spacious moment. Lets get your body temperature back, and then Ill put you in contact with the NRO director.Its urgent, sir. I- Rachel stopped short. Her eyes had just seen a clock on the wall over the pharmaceutical closet. 1951 HOURS.Rachel blinked, staring. Is is that clock right?Youre on a navy vessel, maam. Our clocks are accurate.And is that eastern time?751 P.M. Eastern Standard. Were out of Norfolk.My God she thought, stunned. Its only 751 P.M.? Rachel had the impression hours had passed since she passed out. It was not even past eight oclock? The President has not yet gone national about the meteorite I still have time to stop him She immediately slid down off the bed, wrapping the blanket around her. Her legs felt shaky. I need to speak to the President right away.The captain looked confused. The president of what?Of the United StatesI thought you wanted William Pickering.I dont have time. I need the President.The captain did not move, his huge frame blocking her way. My understanding is that the President is about to give a very important live press conference. I doubt hes taking personal phone calls.Rachel stood as straight as she could on her wobbly legs and fixed her eyes on the captain. Sir, you do not have the clearance for me to excuse the situation, but the President is about to make a terrible mistake. I have information he desperately needs to hear. directly. You need to trust me.The captain stared at her a long moment. Frowning, he checked the clock again. Nine minutes? I cant get you a secure connection to the neat syndicate in that short a time. All I could offer is a radiophone. Unsecured. And wed have to go to antenna depth, which will take a few-Do it Now67The White House telephone swit chboard was located on the lower level of the East Wing. Three switchboard operators were always on duty. At the moment, only two were seated at the controls. The third operator was at a full sprint toward the Briefing Room. In her hand, she carried a cordless phone. Shed tried and true to patch the call through to the Oval Office, but the President was already en route to the press conference. Shed tried to call his aides on their cellulars, but before televised briefings, all cellular phones in and around the Briefing Room were turned off so as not to interrupt the proceedings.Running a cordless phone directly to the President at a time like this seemed questionable at best, and yet when the White Houses NRO liaison called claiming she had emergency information that the President must get before going live, the operator had little doubt she needed to jump. The question now was whether she would get there in time.In a small medical office onboard the U.S.S. Charlotte, Rachel Sext on clutched a phone receiver to her ear and waited to talk to the President. Tolland and Corky sat nearby, still looking shaken. Corky had five stitches and a deep bruise on his cheekbone. All three of them had been helped into Thinsulate thermal underwear, heavy navy flight suits, oversized wool socks, and deck boots. With a hot cup of stale coffee in her hand, Rachel was starting to feel almost human again.Whats the holdup? Tolland pressed. Its seven fifty-sixRachel could not imagine. She had successfully reached one of the White House operators, explained who she was and that this was an emergency. The operator seemed sympathetic, had placed Rachel on hold, and was now, supposedly, making it her top priority to patch Rachel through to the President.Four minutes, Rachel thought. Hurry upClosing her eyes, Rachel tried to gather her thoughts. It had been one hell of a day. Im on a nuclear submarine, she said to herself, knowing she was damned lucky to be anywhere at all. correspond to the submarine captain, the Charlotte had been on a routine patrol in the Bering Sea two days ago and had picked up anomalous underwater sounds coming from the Milne folderol Shelf-drilling, jet noise, lots of encrypted radio traffic. They had been redirected and told to lie quietly and listen. An hour or so ago, theyd heard an explosion in the ice shelf and moved in to check it out. That was when they heard Rachels SOS call.Three minutes left Tolland sounded anxious now as he monitored the clock.Rachel was definitely getting nervous now. What was taking so long? Why hadnt the President taken her call? If Zach Herney went public with the data as it stood-Rachel forced the thought from her mind and shook the receiver. Pick upAs the White House operator dashed toward the stage entrance of the Briefing Room, she was met with a gathering throng of staff members. Everyone here was talking excitedly, making final preparations. She could see the President twenty yards away waiting at t he entrance. The makeup people were still primping.Coming through the operator said, trying to get through the crowd. beseech for the President. Excuse me. Coming throughLive in two minutes a media coordinator called out.Clutching the phone, the operator shoved her way toward the President. Call for the President she panted. Coming throughA towering roadblock stepped into her path. Marjorie Tench. The senior advisers long face grimaced down in disapproval. Whats going on?

Macbeth and Lady Macbeth in Act 2 Scenes 1 and 2 Essay

IntroductionThe Macbeth correspond was written around 1603 by William Shakespe atomic number 18. During this play, Macbeth and Banquo started come to as best fri destructions, after they met the terce witches, they gave Macbeth near predictions intimately his future. Macbeth was delighted whereas his wife, Lady Macbeth conks power crazed ab show up this. She persuaded him to kill the king, Dun rear (in Elizabethan times, it was the biggest crime that put forward be committed). Afterwards his psyche started to play tricks on himself, so he decided to go back and revisit the three witches they then told him three impertinent prophecies. Others now guard suspected that Macbeth killed Duncan, so when Macduff went to England, he decided to kill Lady Macduff and her children. When Macduff came back and heard that his family is every(prenominal) told killed he was furious and decided to have his revenge.When he arrived, to kill Macbeth, Macbeth on the former(a) hand thought he c annot be harmed cod to genius of the prophecy that the witches told him but all at the end Macduff won. During the Elizabethan, all of earshot believed in many supernatural things such as, witchcraft, religion, owls etc. In this play, the witches show us that they are creepy and unreliable due to all those set ups for Macbeth. This constructs a feeling for the Elizabethan audience that they are horrifying things. Shakespeare presented Macbeth as a brave and loyal person towards the magnate, he respected the tabby and is a really good fighter, but later on the play, he started to be controlled and changed into a horrific person. Lady Macbeth made Macbeth kill many inculpable people she is power crazed and infernal and would do anything to be the queen. Start of this play, the themes mainly ab break through execution of instruments and how Macbeth and Lady Macbeth changed.Section 1Throughout Act 1 Scene 3, Macbeth was delighted when he heard the three witchs prediction of his future, Stay, you imperfect speakers. Tell me to a greater extent(prenominal), this extract demonstrates that he wants to recover more somewhat his future and he is keen to find out what great things go away lie ahead of him. Furthermore, he called the three witches imperfect speakers, this might due to the fact that he does not really screw what they are as he might not seen them earlier.In addition, the word imperfect lets me think of that the three witches are not telling the truth and are hiding some secrets. Macbeth uses a high tone of voice when talking to the three witches, Speak if you can, from this iterate it creates a feeling that Macbeth is from a higher social class who is looking down onto the three witches, perhaps he is trying to give the ikon that he is the Thane of Glamis.Macbeth excessively seemed to be confused that the witches told him, he pass on become the Thane of Cawdor, But how of Cawdor?, from this commendation it portrays that Macbeth do not really know how he willing become the Thane of Cawdor, he currently is quite euphoric that he is Thane of Glamis. Shakespeare put in this historical question to view as people hooked in, as the audience will ask themselves lots of questions such as, how is he going to become the Thane of Cawdor?, how do those witches know? Etc. When the witches finished talking to Banquo and Macbeth, the three witches vanished into the air, Melted, as inkling into the wind. Would they have stayed, this quote shows us that Banquo and Macbeth queryed what happened to them, Shakespeare uses this is due to that during the Elizabethan audience would really believed in witchcraft, this makes people wonder more and ask themselves further questions.Macbeth started wrap up in a really good relationship with his friends and the king. King Duncan really respects Macbeth also Macbeth was a fine fighter for him. O worthiest cousin-german, this quote demonstrates that Duncan trusts him a lot and that he is really loyal towards the king. Duncan standardiseds Macbeth, he even call him cousin which in my point of view is that Macbeth is like one of Duncans cousin and is really pleasing towards him. The king called him by the title My worthy Cawdor this quote suggests that Duncan knows that he is a brave, loyal person. The word Cawdor which indicates that he actually is really buoyant that Macbeth is the Thane of Cawdor.Near the start of the play, after Lady Macbeth read the letter, she thought that he would not make it to become the king as he is very vulnerable and too kind, this shows us that the relationships between these two are weak, It is too full othmilk of human sympathy, this quote indicates that she thinks Macbeth is too kind and would not have the strength to become the King, from this we could really tell that their relationship is very awful. On the another(prenominal) hand, Macbeth and Banquo was best friends pricey the start of the play, they were two friends that would never break up, Worthy Macbeth, this quote gives the cast that he really trust in Macbeth and that he is also confident in him, he knows that they would always be friends.Lady Macbeth started off in Act 1 Scene 5 where after she read the letter, she did not have any hope in Macbeth at all, That I may pour my spirits in thine ear, this quote signifies that she want to tell him what to do so he will not transgress this up as she does not have any trust in him. She described him as universe weak and cannot do anything right, It is too full othmilk of human kindness, from this it portrays that she think he is like milk which is pure and white and he does not have any night in him.Shakespeare made Lady Macbeth seem really nasty, he probably wants us to know that Lady Macbeth and Macbeth never get on with each other so that it gives us a bad feeling that she is evil and horrible towards other people. Lady Macbeth is also two-faced, she is talks about how to get rid of King Dunc an and come up with lots of plans but when she meets the King, she is really kind and pleasant, All our service, from this quote it shows us that Lady Macbeth is kind and loyal, she wants to give good impression towards the king so that King Duncan will think that Lady Macbeth and Macbeth are very helpful and kind towards people. This gives the audience a feeling that she is very evil and full of darkness.Section 2For Act 2 Scene 2, it was set during the night when it is dark, with a torch-bearer before him, this quote suggests that during that time there was no light, just one that the servant is carrying, by setting it in darkness gives people the feeling that someone is going to get murdered, in addition, it gives the Elizabethan audience a feeling of something frightful is about to happen. Shakespeare wants the audience to consider that the place is starting to get suspicious due to that it is dark, Theres hubbyry in heaven, Their candles are all out, this quote indicates that the night is really dark, darker than normal, as he is saying that there is no stars. This gives the audience a feeling that something is like messing with the heaven, this builds up the tenseness for the play also it hooks the audience to it.Near the start of this scene, Banquo had a feeling that something frightening is about to happen. When someone was coming, Banquo asked for his mark and held out his sword straight away, Give me my sword, this quote implies that Banquo does not know who it is and he suddenly prepared himself for unexpected visitors. This lets people think of that Banquo is really worried, but he does not know what is going to happen. Shakespeare uses this to give the audience a feeling that Macbeth is up to something and due to late night and still has not gone to sleep. Banquo had a feeling that something is not right which causes him cant sleep, And yet I would not , this quote gives the impression that Banquo is expecting something to happen so he cannot get to sleep.Banquo mentioned about the three wield sisters, I dreamed last night of the three werd sisters, this quote portrays that Banquo is testing out Macbeth, he wants to know what reactions Macbeth will have, as Banquo knows that one of the prophecies became true, he is testing out Macbeth to see if he thinks about them. The audience would know that Macbeth thinks about the witches a lot, Shakespeare wants people to understand what kind of person Macbeth is. From this plane section of the play onwards, the audience would start to see that their friendship is starting to break due to them testing each other because they are trying to find out more about each other.Macbeth responds to it as if he is really surprised about it, I think not of them, this quote indicates that he quickly tells Banquo that he does not, he do not want Banquo to be suspicious about him as he is about to kill the king. Macbeth wants to talk the three witches, We would spend it in some words upon that business, If you would grand the time, this quote shows that clearly Macbeth talk about the three witches, also this quote indicates that he is testing Banquo as good to see if he wants to talk about the three witches. In addition, I believe that Macbeth is starting to feel guilty about what he is about to do, he knows he does not want to but have to do it.Macbeth also tests Banquos loyalty to him, If you shall cleave to my consent, when tis, It shall make honour for you, this quote suggests that Macbeth is testing Banquos loyalty to him, he wants Banquo to listen to him but Banquo does not want to betray Duncan, perhaps he does not want their friendship to break up, he knows that it will end. Shakespeare keeps the audience entertained by making them lamentable about if everything will turn out well, . This makes Banquo suspicious about it, as he does not know why he is saying that as Macbeth knows that Banquo will still be loyal towards the king. Shakespeare uses this to show us that both of them are testing each other to see what and how they will respond to it.Section 3Shakespeare made Macbeth in a nervous state of mind, Is this a spine which I see before me, this quote signifies that Macbeth is already seeing the crime that he is about to commits. He is confused, does not know why he can see the dagger, he thinks the resourcefulness is telling him to kill Duncan. Shakespeare uses this to show us that Macbeths mind is playing tricks on him, is encouraging him to commit the crime and that he has some evilness in him. The audience would think that he is now crazy and seeing things which is just his mind persuading him to do it. Macbeth is now asking lots of question, Proceeding from the heat-oppressd hit? this quote portrays that he does not know why he can see the dagger, he is wondering that it might be his brain is over-heated, this makes the audience wonder more about how he can see it, they might even ask themselves question.Shakespeare wants the a udience to have a picture in their minds of Macbeth following the dagger and to give us a vision that he can see it but cannot touch it. A quote could be And such an instrument I was to use, this quote represents that Macbeth got the dagger from his pocket and he is about to use it. Shakespeare made the soliloquy long is to show us how nervous he is, he might want us to think about Lady Macbeth and how evil she is, by persuading Macbeth to kill Duncan. Macbeth shows us that he is really mixed up, he cannot mien out the right from the wrong, and just simply following his wifes orders.Shakespeare uses a lot of imageries in this part of the soliloquy to increase the tension, And on thy blade and dudgeon gouts of rake, this quote indicates that the dagger starts to get dripping blood yet he has not committed a crime. Shakespeare uses foreshadowing to build up the tension for when Macbeth kills the king, maybe he wants to create a feeling like as if we were there next to Macbeth, this hooks in the audiences attention. Macbeth been controlled by the witches, Pale Hecates off peal and withered murder, this quote demonstrates that the goddess of the witches is like controlling him to kill the king, he does not want to do it but the witches are making him do it.The Elizabethan audience believed in witchcraft, they understood that witches are evil. In my opinion, I think that Macbeth knows it is wrong to do but Lady Macbeth convinces him to do it. In Macbeths imagination, he sees murder as a withered man, Alarumed by his sentinel wolf, this quote portrays that he is called to action to kill Duncan. The audience would think that he is been called for the opportunity to kill another victim. Shakespeare uses this to compare Macbeth with other murders and creatures, he wants us to understand the murder he is about to do is massive and that he is like other murders (such as Murders sentinel) going to commit a huge crime.At this point, Macbeth describes the murder as moving , thus with his stealthy pace, this quote shows that he is now pacing like murder itself, walking towards the kings bedroom. He wants the place to be silent, With Tarquins ravishing strides, towards his design, this quote indicates that he is like Tarquin asking the earth to be unable to hear, so he can like moves like a ghost towards the kings room.Shakespeare uses Tarquin is because all the Elizabethan audience would know that Tarquin was the murderous rapist in Roman, this builds up the tension for when he kills Duncan. Due to the present silence of the night suits the repugnance of what he is about to do, we see Macbeth, a man who wants to be in the silent and deadly figure of horror. As Macbeth still has not done the murder yet, and he has been saying many threatening things, all the things he utter inspired him to do the deed. Then when he heard the bell, A bell rings this quote shows that Macbeth finally moves from horrifying words to a horrible deed only when Lady Macbeths bell tell him it is time.Section 4At the start of the scene, Lady Macbeth was excited, That which hath made them drunk, hath made me bold What hath quenched them, hath given me fire, this quote suggests that she listens intently, as though she could actually hear the murder beingness committed. The word them refers to are the Kings two personal guards. Lady Macbeth has drugged the grooms possets. Lady Macbeth, herself has also had some wine, but she feels bold and fierce, this gives the audience a feeling that she feels happy now that the king has died. From this, it shows us the darkness inside Lady Macbeth. But Lady Macbeth also seems to be nervous about it, An honker shrieks and Hark, peace It was the owl that shrieked, the fatal bellman, Which gives the sternst good-night.He is about it, from these quotes it portrays that she jumped and thought that she was caught when the owl shrieked, she think it as a good omen due to the crab owl is a natures own fatal bellman, the noise of a screech owl foretells the death of a person, therefore, Lady Macbeth is happy about this. Shakespeare also tries to make the Elizabethan audience jump as well because people did not like owls and crickets which they thought that they are horrible animals that loan evilness. She was still nervous when Macbeth arrived, I heard the owl scream and the crickets cry. Did not you speak?, this quote indicates that she is still frightened and nervous, she asks lots of questions, this shows the lack of security. She even asks her husband if he heard it or not.When Lady Macbeth sees her husband, she thinks that he is a fool, A foolish thought, to say a sorry sight, this quote represents that she thinks that he is worrying too much about it, she is telling him that it is great. Lady Macbeth does not want Macbeth to be weak. This makes the audience think that she is trying to calm Macbeth down as his mind is like somewhere else. She tries to be kind to Macbeth to quiet him down, Why, wort hy thane, You do unbend your noble strength to think, this quote signifies that she calls him by the title to make him feel happier and she saying that he is strong and brave, as she knows he likes to be the Thane of Cawdor. Shakespeare uses this to try making the audience think that she is cruel and mean on the inside but kind on the outside.After he calmed down, she changes back into a nasty woman, Go get some pee And wash this filthy watch from your hand. Why did you bring these daggers from the place?, this quote demonstrates the filthy witness is the blood from Duncan, which acts as a witness to Macbeths crime. She is telling Macbeth to do all the work, maybe she does not want to be involved in this. She is also annoyed at Macbeth for bring back the daggers, she demands him to take it back. The audience might think that she does not want Macbeth to be caught, she wants Macbeth to make the grooms look guilty instead of them. Shakespeare wants us to think that she is taking car e of all the things and knows what to do, this gives the impression that she is bossy. They must lie there. Go carry them this quote shows us that she wants Macbeth to do it instead of her. The audience would think that she does not want to get her hands dirty and let her husband do all the work, it gives us the impression that she is looking down on Macbeth and he is like her assistant.Macbeth feels really guilty about the murder he has committed, they pluck out mine eyes Will all great Neptunes ocean wash this blood Clean from my hands? this quote portrays that Macbeth feels guilty about what he has done, he known that the crime will never be forgotten, from this we could really tell that he feels sorry for the king, Shakespeare uses hyperbole, metaphor and historical question in this quote to create a image that makes the audience feeling that all the water in the universe cannot erase the witness he has committed also it makes it more realistic. It frightens him when he looks at his hands, he looks at them as though he had never seen them before, and he feels that looking at them is like getting his eyes gouged out. It is the blood on his hands that causes this horrible fascination, and he feels that the blood can never be washed away. Before his hands are clean, they will make all the seas of the world turn red(shows how big his crime was).Macbeth describes how the blood will turn seas red, The multitudinous seas incarnadine, Making the green one red, this quote signifies that nothing will clear away the witness, he will always remember it. We now know that Macbeth feels guilty comparing to Lady Macbeth who thinks it is easy and effortless. A little water clears us of this deed. How easy is it then, from this, we could understand that she thinks there is nothing to worry about as no one will ever find out. She said it fast and simple this gives the audience a feeling that she is not loyal to the king and is full of evilness. She said it easily and effortl essly, Shakespeare uses this to show us that she has no kindness and uses this to compare to Macbeth where he described it complicatedly/complex.Lady Macbeth tried to bring back her husband into the reality by comparing herself with him, My hands are of your colour, but I shame To wear a heart so white, this quote indicates that her hands are red, too (because she has been busy smearing the Kings blood on the grooms), but that she would be ashamed to have a heart as white as Macbeths. A white heart is white because it has no blood, and the person with a white heart is a coward. As she delivers this insult, we hear the knocking again, and Lady Macbeth takes her husband away so that they can wash up. In her opinion, it will only take a little water to make them innocent.The audience would think that Lady Macbeth is being too unforgiving and cruel on Macbeth, also she tells him that its childish to be afraid of the sleeping or the dead. Lady Macbeth also tells him he must put on his ni ght-gown, so that if they have to get up and talk to whoever is knocking, it wont look like theyve been up all night. The word knocking makes me feel that someone is watching them talking about the murder, also Shakespeare added in many knocking sounds is because he might want us to think that Duncan has not died yet to calm the audience.He is unresponsive near the end of the scene, To know my deed, twere best not know myself, this quote demonstrates that he seems lost in his thoughts, when Lady Macbeth tells to snap out of it, he thinks about what she has become and the thinks they have done. Now he fully understands what he has done and knows that what a monster he has become. This makes the audience notice that he does not want to know that monster (himself), he knows that he cannot help to do anything better. At the very last, we hear the knocking again, Macbeth wishes none of it had ever happened, as he calls out inflame Duncan with thy knocking I would thou couldst, this quot e indicates that the knocking showed up a few times which Shakespeare might want us to think about why there is knocking, to ask ourselves questions.ConclusionShakespeare maintains fear and horror throughout the play by reference to the supernatural, such as animal(owl, cricket), this help the play as the Elizabethan audiences does not like these kinds of creatures as they find them evil. He also uses lots imageries such as metaphors, similes etc. to make the audience entertained and hook into the play and also it helps to build up the tension. Shakespeare has also included soliloquy, hyperbole, asides and the use of the tone of voice, these make the play more realistic and them creepy but enjoyable to watch.Macbeth is a person who is scared at fear, at the beginning of the play, Macbeth is described as a brave, loyal man who is kind, but his wife manipulates him by accusing him of being a coward, and throughout the play he denies his own fears. I think that Macbeth is a fine war lo rd who is loyal to the king, but he shows some of his cruel side, mostly during the middle part of the play. At first, it appears that Lady Macbeth is the dominant partner that is evil and cruel, but after the murder of King Duncan she loses her grip on her husband and becomes weird as she could not even control herself. She is a two-faced woman who pretends that she is kind and lovely to people, especially the king.

Evacuee By R.S Thomas & Disabled By Wilfred Owen Essay

In this report I will be comparing and contrasting cardinal poets from two incompatible styles of vivification and cultural traditions. I will compare differences and similarities of how they deal with casualties of war. The first poet is R.S.doubting doubting Thomas. The metrical composition that i have chosen is c eached evacuee, it is ab step forward a upstart girl who was born and grew up in a hulky city maybe London. She is evacuated to the Welsh countryside during the Second World War. She has no parents or family when she leaves and she is accepted into a farming family.She grows up and it shows that she has no plans of returning to the city. This poem is about the healing power of nature and someone who is rescue from the disastrous effects of war. The second poet is Wilfred Owen. The poem is called Discapabled and it is about a little hu valet de chambres who is a football game player, an athletic man, he has a girlfriend and he enjoys going out and drinking. He co mes out of the pothouse one evening and he sees a military sign up and he is attracted to the salutes, marches, uniforms, etc. So he signs himself up. He is move home from the war having lost his arms and his legs. He lives the rest of his life in a Wheeled Chair. These two poets come from very different backgrounds and in this report i will compare and contrast those backgrounds.Wilfred Edward Salter Owen was born on the 18th March 1893. He was an English poet and soldier. His poems described the terrific and realistic horrors of the trench and gas warfare. He was killed in action at the Sambre-Oise Canal a week forwards the war ended. Owen had four brothers and sisters and was born in Oswestry in Shropshire. When his grandfather died in 1897 the family was forced to move to lodgings in Birkenhead. He was raised as an Anglican of the evangelical school. His early influences were John Keats and the Bible. In 1915 he enlisted in the Artists Rifles. In 1917 he was commissioned as a second lieutenant in the Manchester regiment. Owen was diagnosed as suffering from shell shock and send to Craiglockhart for treatment. Whilst there he met Siegfried Sassoon a nonher poet. Owen show uply worshiped Sassoon as a hero saying that he was not worthy to light his pipe.Ronald Stuart Thomas was born on the 29th March 1913. He was a Welsh poet and an Anglican Clergyman he was known for his nationalism and spirituality. He was born in Cardiff in Wales. The family locomote to Holyhead in 1918 because of his fathers work. He was ordained a priest in the Anglican Church in Wales in 1936. He married Mildred Eldridge in 1940 and they stayed to checkher until she died in 1991 apparently they never spoke to each other and never touched each other. They had one son named Gwydion. Thomas was a supporter of CND (Campaign for Nuclear Disarmament). He died on the 25th September 2000 at the age of 87.The poets have many differences and not so many similarities. The differences are tha t Wilfred Owen seems to stay away from religion in his poems and even shows detest in the poem disabled. small-arm R.S. Thomas was a Clergyman and was widely known for his spirituality. Owen was born in a town near Birmingham called Shropshire. Thomas was born in Cardiff in Wales. Owen was a soldier and knew first hand about the horrors of war, what it was like living in the trench, and all the dangers of it, like trench-foot or gang green. While Thomas did not know anything about war apart from what he may have read from books. In my considered opinion i think that if the two poets had met each other they would not have been best friends for they were very different to each other. Owen did not like religion or priests when Thomas was a Clergyman.The two poems, The Evacuee & disenable, also have many differences and similarities. disable is in the 1st someone and is more immediate while The Evacuee is in the 3rd person and is a lot slower in pace. The Evacuee has a religious fee l while Disabled has an anti-religious feel. The Evacuee has the feeling of nature being personified as a therapist and the city is being personified as a destroyer and killer in the case of Disabled. He sat in a Wheeled Chair this tells us that he has no arms because it is not a stand chair notwithstanding a wheeled chair because he can not wheel it himself, someone else has to. His life is in the hands of the nurse, he has no control over what happens in his life and he will never for the rest of his life. While the evacuee has been assumption a new lease of life after being sent to the welsh countryside because if she had stayed in the city she could have lived for one week or two but eventually she would have been caught by the bombings that went on every night or she would eventually get locked out during an air raid and in all likelihood shot dead where she stood.Living in a big city during the Second World War, even any war, would have been terrible. Not being able to go out after dark, having to live in complete poverty, never knowing if the next death would be you or not. When an evacuee child is moved out of the city a large amount of them go to good homes where they can live there for free and not have to work and where they would get 3 meals a day but some evacuees would be moved to bad families that would become slave drivers and force the children that they took in to work on their farms until they dropped down dead. This was not legal at the time but because of the situation not many questions were posted at farming towns or families. There also was a large threat of gas attacks all the time which is why every single house in London had at least two gas masks.Thomas would most likely have grown up around farming families and his family may have even took in an evacuee at one time so it is more likely that he knew more about evacuees then Owen did and vice versa that Owen would have know more about casualties of war from experience then all the knowledge that Thomas would have read. In my opinion to actually experience something like fighting in war is more knowledgeable then reading material every book in the world about war. If the evacuee girl had stayed in London she would most belike have died like her family may have. The poem Disabled is about a untested man who goes to war and returns with no legs and no arms. He sits at the window every day watching children playing football in the park, young couples walking along the road, and at night he hears and sees the young men and women coming out of pubs and clubs enjoying themselves.He knows he will never be able to kick a ball again, he will never put his arm around a woman again, and he will most likely never be able to drink alcohol again because of medication he may be on. His life is over before it has even truly begun and he knows it. Day in and day out he is woken up by a nurse and put into his chair and left, he is ignored all day no woman will want to ta lk to him again and he will not have any young recruits coming to him asking for tips about keeping their rifles clean and polished nor will he ever receive even the smallest medal. He will probably scarce get his name written on a memorial of all the soldiers but nothing that he can say to someone Yes I realise that and i am proud of my choices when i was younger. He will regret the day he signed himself up for the host for the rest of his life and it could be long.Throughout the both(prenominal) the poems there is a lot of figurative language used. In Disabled there is an image created in the fourth stanza where the man describes what he is attracted to in joining the army. He thought of jeweled hilts for daggers in Plaid socks of smart salutes and care of arms and leave and pay arrears Esprit de corps and hints for young recruits. He saw the jeweled hilts of the ceremonial swords that the soldiers had and he thought of himself with one and he saw the salutes to commanding off icers and he liked this also. He wanted to get his hands on a gun and he thought of Esprit de corps. Esprit de corps is fighting along side soldiers, making friend, he thought joining the army would be like joining a football team or going away to camp. He had no fears of Germans.He had no real fears at all, all he knew was that he was going to wear a smart suit and be able to have a gun and he did not think about killing enemies or even being killed. This creates an image for us as you can see him staggering out of a pub and seeing some soldiers at a stand holding a pen and paper. You can see the expression on his face as he thinks about all the things he would receive from joining the army. The Evacuee is all about personification of nature Thomas personifies nature to be a healer and a protector.He is saying that this girl who came from nothing, she was nearly dead, has been given new life by nature she has been healed. If there was pictures to go with this poem, I think that at the ascendent it would show the girl very thin and sick tanging and pale and near the end there would be another picture of her but it would look like a completely different person. Thomas is a strong believer in divinity and nature as a healer. He probably believed that this girl came from the city near death and with the power of nature with the fresh air, the grass, and the peace it helped her to grow strong and she probably became a believer herself.The poem Disabled is more superior because it shows a realistic story of the devastating effects of war and its consequences on the human body. Wilfred Owens poems are very graphical and detailed he does not believe in an easy way to describe war. He just goes straight in and says exactly what it is like. Whereas R.S.Thomas is a religious person so he probably does not like anything to do with war and he probably believes that anyone can be saved no matter how bad their wounds are, mentally or physically, through prayer to God. In my opinion the disabled man could not be healed. He could move to the countryside and he might be happier but it is not going to make his legs grow back.The poem The Evacuee is more superior because it shows how anyone can be healed by nature and how anyone can be saved from war. Thomas believes in nature and its powers, he believes that the evacuee girl is just an example of a casualty of war that has been saved. He has shown in his poem that nature and God combined together are unbeatable in the way that they can heal mental problems and maybe not physical ones like the disabled man but they could be made happier because living in a hospital for the rest of his life it would not be healthy for him. However if he had been given the chance to live in the countryside he could see nature for what it is.In my opinion both poems are equally superior in the way that they both describe casualties of war and both in their own way put in all the needed detail.

Environment Issues Essay

The case Environment Issues presents how environmental issues have shifted from the margins to obtaining central place on the outside(a) agenda. In particular, John Vogler touches the issues of humor change, sustainable development, environment degradation, and the importance of international cooperation. Contemporary world is experiencing environment degradation because of continuing environment taint and planetary clime changes. Global warming is the major concern of exploreers. Moreover, new forms of transnational pollution appear as, for example, acid rains.Such problems, as orbiculate mood change and thinning of the ozone layers, argon truly global in scale. The author stresses that in the late 19th century environment politics was strictly limited, plainly since 1960s the issues has gained international concern meaning that environmental problems have acquired transnational and global dimension. The process of environmental protection was stimulated by three UN conferenc es of 1972, 1992 and 2002 that unhappy the importance of international cooperation in fighting global environmental challenges.The key run for of international cooperation is argued to regulate transnational environment problems and to sustain global commons. In other words, international cooperation doesnt simply established governance regimes moreover, it embraces agreements between states concerning the major environment issues. Nonetheless, international cooperation often neglects the pursuit of power and status in their discussion, although international meetings often reflect struggles for national and international advantage.It means that many organizations are seeking styles to maintain their financial and staff resources and to ensure advance place within UN system. The problem is that international cooperation meetings whitethorn become just a way to issue declarations aimed at persuading the government and people that something is being done. However, the verity is t hat environmental conditions are deteriorating and it seems that nothing is done to fight clime change and to decrease air and wet pollution. Transboundary trade is related to pollution control.Thus, the long-term function of international cooperation is to regulate transnational environment problems as animals, water and pollution are crossing frontiers. Joint efforts are promoted by multilateral and regional agreements as it gives an opportunity to manage resources and to control water and air pollution. The most important functions of the state are taxing and promoting trade. Thus, imposing restrictions on international trade may be used as one of instrument of nature conservation. Relations between international trade and environmental deterioration are broader than they are presented in researches.For example, green activists claim that international trade damages environment, destroys agriculture and encourages environmentally damaging transportation of goods. International cooperation is needed for ontogenesis environmental norms and for assisting participation of developing countries. The role of international cooperation is crucial to contemporary world as it provides governance regimes and regulations for the global commons. Further, the author underlines the problem of global climate change, especially the challenge of global warming and ozone layer problem.Scientists have been long debating over the problems of ozone layer thinning and greenhouse stamp, but only in the end of the 20th century international consensus started to monitor the issue. Scientists have failed to come to an agreement whether world-induced changes in mean temperatures have led to global climate changes. Vogler says that greenhouse effect negatively chargedly affect the action on the Earth because greenhouse gases are insulating the surface by trapping solar radiation. Industrial rotation has negatively affected environmental.See, before industrial revolution the concen tration of carbon dioxide in the atmosphere was not more than 280 parts per million, whereas the concentration has significantly grown because of burning of fossil fuels. One more negative consequence is that methane emissions have grown exponentially with the growth of agriculture. Vogler stresses if nothing is done to curb intensive fossil fuel emissions, there volition be a likely rise in mean temperatures of the order of 2. 4-6. 4 grad C by 2099. (p. 361) Turbulent weather conditions and seal level rise are expected.The results of climate change are presented as following melting glaciers, increase flood risks, reducing water suppliers, declining annual crop yields, rising sea levels, increasing vulnerability of ecosystems, etc. It is argued that the warmer the world gets the faster the climate changes as higher temperatures are associated with increases chances of triggering abrupt and large-scale changes. Climate catastrophe can be avoided in case the temperature increase is held below 2 grades. Moreover, concentration of carbon dioxide should be kept below 550 ppm.Scientific community fears that the 21st century will be marked by unusual weather patterns, melting of polar ice sheets and stormy events. If not managed, climate change will cause glowering changes in living conditions and will challenge patterns of energy use and its security. Kyoto protocol appeared to be the first step on the long road to preventing further climate change. Kyoto protocol bound most of developed and developing countries to set emission cuts, although some scientists argue that Kyoto protocol is not wholly adequate in wrong of global warming problem.The USA refused to sign the Kyoto protocol and scientists argue it is impossible to proceed without the USA as the country produces more than 25% of carbon dioxide emissions. The Kyoto cross may be achieved by 2012, and even this figure remains uncertain. Climate change is characterized by all-embracing nature and is claimed to be rooted in natural human activities. Climate change challenges international environment cooperation. Vogler admits that environmental scientists are interested in identifying conditions under which international environmental cooperation has emerged as a reply of environmental challenges.Of course, the scientists arguments differ in their attitudes towards international environmental regime, shared scientific knowledge and impact of non-government actors. Scientists relate environmental changes to armed conflict stressing that traditional opinion about environmental security should be defined in terms of attacks upon the state. Vogler concludes that climate change, especially global warming and greenhouse effect, remains the most biting problem of the 21st century. The rise of environmental issues is associated with globalization, resource depletion, increased consumption levels, and increased greenhouse gas emissions.Globalization has contributed developing transnational green policies and noise programs. International environment tries to respond to climate changes by establishing global environmental governance through international environmental cooperation. Environmental Issues Opinion I think back that environmental issues raised in the paper are very important to contemporary world as environmental conditions are still deteriorating and it seems that nothing is real done to regulate global warming, greenhouse effect and sea level rise.When reviewing the issues, Vogler is persuasive and valid as all the arguments are supported with real-life examples, in-depth economic outline and Vogler cites viewpoints of respectable researchers. Thus, I can say I agree with most of authors ideas as the problem of global warming and greenhouse effect is shaking the world. Poverty rates are increasing, income in developing and undeveloped countries is decreasing. The situation can be hardly called promising. We see the author combines theoretical research with practical application offering recommendations and strategies to respond to environmental challenges.Vogler is very persuasive in defending position that international environmental cooperation is the only possible way to develop solutions to increased poverty, global warming, greenhouse gases emissions, unusual weather patters and stormy events. I agree with the author that international cooperation will positively affect familiarity and will show that something is being done to improve the situation. tied(p) the slightest changes in the worlds temperatures will result in dangerous and abrupt changes in worlds well-being and well-being of every human.Thus, the problem of climate change should be not simply talked about it should be properly responded and addressed. I think that Voglers tendency towards international cooperation is the only effective way to fight global crisis. As far as the crisis is transnational, only global measures should be undertaken to address them. As far as climate change is international, it requires international incorporated action to make measures driving and effective. In my opinion, climate change anxiety should consider long time horizons, economic risks and uncertainties, possibilities of non-marginal changes, etc.Nowadays it is necessary to consider physical effects of climate change on environment, economics and human health. Different technologies should aim at reducing greenhouse gas emissions. Economic models should be involved to estimate economic effects of climate change and global warming, as well as to assess efficiency of low-carbon economics. Moreover, global warming results in sudden shifts in weather patterns and may lead to consequences which affect water availability and flooding threatening millions of people in tropical and subtropical regions.Fighting climate change is an urgent challenge calling for building collective action. It includes shared understanding and requires promoting leadership and trusting with others in collective work. Clear perspective is needed to stabilize and to stop concentration of greenhouse gases in the atmosphere. Even collective action will hardly be sufficient to meet the desired goals and objectives. Summing up, collective action is needed to reduce negative effects of climate change. Possible steps are cooperation between countries, shared goals and objectives, cooperation between private and public sectors, etc.

Compare and Contrast Pardoner’s Tale and Wife of Bath

Amanda Padron November 19, 2012 Period 2 The Canterbury rehearsals Essay Geoffery Chaucer wrote twenty-four tales but the most noticeable of these twenty-four tales are The Pardoners Tale and The Wife Of tubfuls Tale. The Wife of Baths Tale is the more equally candidate to win against The Pardoners Tale in the morality side. The reason her tale has morality is the goodness of the poor and broken. in one case her story is near its end and the knight, her protagonist, is face to face with the old woman, the antagonist, the wifes message be sum ups clear.The very first of her ideas is that gentleness, the most prized quality by the upper class, does not come from the class that someone is born into but rather their choices. In The Pardoners Tale the pardoner sells the churchs pardons to hoi polloi who shake up sinned and seek absolution. He also preaches against sins, mostly avarice. Ironically, in the prologue to his tale, he admits being guilty of that sin and is quite proud of i t. His tale is also about greed in it, death takes three greedy work force to their early graves. The more you compare and contrast them the more you realize they have in common.Both tales scam people out of their money and status, and they both do this by means of appealing to others guilt. The wife of bath tells her first few husbands how badly they treated her when they were drunk. While the pardoner gives sermons on how the root of all evil is appetite, and since desire is an emotion everyone feels, everyone feels guilty of his allegations. The pardoner never really tried to validate his actions. He did give a short little speech in which he basically said that other people were scamming other people so why not him but that was it.The wife of bath on the other business deal gave a huge speech on why what she did was acceptable. So the wife of bath must have matte a little guilt because she felt like she had to defend her actions. Then the wife of bath wins on the fact that d eep down she seems to be searching for something real. The pardoner may want something like that as well but he does not prove or show that he does. We can clearly see that the Pardoner and the Wife of Bath both present a criticism of the church of the time.The Pardoner wasnt exactly a respected position because they would guilt you into buying a artifact from them to pardon your sins. Basically the criticism here is the whole idea of pedaling fake relics and convincing sinners to buy the fake relics. The Wife of Bath presents an idea that women of the world should have the same rights, powers, and privileges as men, which was a bad idea to do back then. The way frame narrative is used here is so that the characters and the narrator is public lecture about isnt directly Chaucers ideas.The second thing they have in common is that they both have no problem with their way of thinking. or so people have ideas and things they want to express but they do not want to for fear. In conclu sion, every one has their own view point on both tales and have different opinions. My opinion is that The Wife of Bath has a reveal story to tell as well as a better moral story at the end since she admits to her faults and accepts responsibility. The pardoner is self fish and rude in my eyes and also in a lot of peoples eyes.

Zara Company

IntroductionThe United Arab of Emirates is of all(prenominal) quantify assailable to local and international markets, and keeps up on(predicate) of the continuous change in the market environment. The saving in the UAE is very strong as it ranks in the world market and compete with major countries. People in these age consider to a greater extent(prenominal) near personal manner and they try to follow any spick-and-span-fangled lines of dash beca single-valued function they care about elegance and everything that effective deal execute them beautiful.Zara is a brandmark that posterior satisfied sight especially in the UAE be exercise it produces many of uncompar open c readinesshes, bags and shoes in a good price to be one of famous brand and know in the world. Spanish brand and one of a famous brand in the world which that is change in clothes and it founded by Ortega Goanna and Rosalie Mere in 1975.Brief background information about the brandZara is Spanish b rand and one of a famous brand in the world which that is specialized in garment and it founded by Ortega Goanna and Rosalie Mere in 1975. Zara known as one of the broad and major selling brands and fashion retailer in the world and it is available in 86 countries in the world like Spanish which has a lifesize number of Zaras let on, Germany, Morocco and the UAE. Zara has around 1763 bring outs around the world which just nowtocks make a big seller and profit for Zara.Zara started to be distributed in 1957 for diametric countries in the world and they opened there discovers in the Middle East during 1998 until 2000 in different countries much(prenominal) as the UAE, Kuwait and Egypt. Zara has different lines fashion for different categories like male, womanly and kids too and they focus on fast and practical fashion which is yield in weeks.Consumer product in that respect several handlingful product that Zara provides to its customers. However, we chose paper for women . We as female like to wear makeup of all time and we want Zara to produce those product be coiffure of the quality of their products. Like foundation is important one and lipsticks and mascara those are the main.These product will serve women specific the young girl because they like beauty cosmetics. The strength is the quality that Zara use with manufacturing its product so customer wont suffer from it although the weakness is the competitors like H&M they offer makeup for their customer with proud quality and lower prices. B- Marketing Opportunities We wipe out some idea, it will patron Zara shop to improve and be better they whoremonger attract the customers through price cut and build more Zara shop in many different places it will be easy to visit this shop and defile more products, I come back when Zara shop do the offers that will help them to find many customers. intersection point development is the creation of products with modernistic or different characteristics that offer new or additional benefits to the customer, the work consists of the interest stages coming up with a product idea, researching the idea, designing and planning.Primary Research We evaluated the survey of pile opinions about Zara. A total of twenty response, seventy five percent (75) were female. And twenty- five (25) percent were male. al intimately people were between two and thirteenth, and few of them were between fourteenth and twenty. We analyze the response in orders of question, and it glowering out a huge amount of people prefer to visit Zara more than the other shop because they have excellent products. Not also they own one but even they think it reliable. From the study, most people who responded agrees to buy a product from Zara greater than the other products.According to the survey a humble percentage of people are willing to buy this moment. On the other hand, slight amount of people is not interested in purchasing more products because it is very ex pensive and some people they dont have the Zara shop in your country. Or it depends on some people taste and thats why they dont see Zara shop as a first choice. However, Zara company improve their products and service quality to coming up with a product.Marketing opportunitiesThe merchandise opportunity is A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic free radical (Investors words, N.D).We think marketing opportunity linked to its productivity development. When it is at a high level, Zaras profit will continue growth.The companies compete with each other, and they almost have the equivalent competitive opportunities. The development, diversification, and innovation help the Zara and other companies to protect the opportunities of competitive.Human capital as well as applied science information allow Zara to respond to the demand for its customer better than other companies (Lee.J, 2015).The clothes, perfume and chose industry demand to understand the marketing opportunity to be in a good position in the market. There are many things that help Zara company to have a good marketing opportunity such(prenominal) as technological innovation and diversification.InnovationThe strategy of developing ideas that create value which is modern and commensurate for people. When Zaras company create creative and innovative ideas in its product and services, it attracts its customer to come to the shop and by more. We are now in the era of innovation, so all people look forward foreign and creative things.DiversificationDiversification is an administrative method that gathers many investments in one portfolio.Zara Design team up are producing 18.000 different model of clothes per course of study, thats about 70 every working day in a continuous process (7 innovation, 2013).Existing market segment and new market segmentWe think new market segment attract people to come to the shop and buy because in these time people like the trend things. The existing market segment will not be actual and suitable for everybody.Segmentation and TargetingThe identification of individuals or plaque with a similar characteristic that has significant implications for the determination of marketing strategy)Fahy & Jobber, N.D).Marketing segmentation helps Zara Company to support profit and economic growth, improve customer retention, and more effective targeting of communication.The clothing is changing every day which means the targeted consumer would need to be following the current fashion trends.We can divide consumer segmentation to behavioral, psychographic and profile.BehavioralThe objective of Zara Company is to increase customer equity and customer satisfaction, so the company tries to do research that improves products and services and pay attention to occasions. For example in AlEad they introducing a new collection.GeographicZara Company opens many bran ches in our country to facilitate access to it. And also open the branches in the places that are suitable for people regarding weather and safety. DemographicZara opens its branches in the area of population concentration such as malls, to be easy for the customer to buy.If Zara opens its branches in the place thats far from the population density, this will cause problems such as loss.Customer profileThe age range of Zaras customer is various, and it includes children, teens and adults. The more age group buy from Zara are between 18-40 years. They have mid-range income which makes them able to purchase. Also, they are interested in fashion trends.(Lee, J.2015).Application of the marketing mixAll markets applies marketing mix to promote their brand or product. The 4Ps make up a typical marketing mix product, price, place, promotion. Zara provides various products for their customers. Also the main strength and power of Zara Company is that its able to react quickly to the latest h ighly fashion, season needs and customer needs whether products or services.The following are the products line in Zara product mixClothes for men, women and kidsPerfumesShoes for men, women and kids6.1 Product We want to develop a new product that Zara Company doesnt considered about that is Makeup moreover Zara customers most of them are women they are loyal. As we see here the UAE community like Dubai, Abu Dhabi and Sharjah are developed and civilized, and theyre in line with the latest trends in fashion specially the females, they like modern, show, painting and to wear makeup every day.Zara Company did researches and studies about establish makeup for women soon with high quality, professional and qualified workers, new features such us multi-tasking (foundation cream, lipsticks, mascara and eye rear) with suitable prices so clients could save money. The company is willing to spend lots of money on attractive(a) advertisements for this new products.Cosmetics products serve wo men to look more shine and beautiful. As well as it will help them with suitable prices that we put. The products will have the brand logo and label, so that it distinguished from other makeup brands. However, the package it will be freak, clear and attractive also with low cost so the makeup wont be expensive. 6.2 Proposed priceZara sits the price range depends on some factors such as countries, economy and number of costs, so every country has a different price of Zaras brand. Also, Germany has different prices from the UAE, so they have a high price for the products more than the UAE or other countries in the Middle East who have Zara Brand because the economy is different and the cost too. In addition, Zara tries to give people a good quality of clothes at affordable prices so that can bring a lot of profit for Zara.The pricing in Zara in the UAE is around 115AED 500AED. Moreover, cosmetics like lipstick is 29 AED, blusher 20 AED, foundation 80 AED, eyeshadow plate 55 AED and mascara 32 AED. Value Zara gives people one of the unique and fashionable clothes in the world with good price that all people can buy.Zara uses pull system in their stores and produce a gloomy quantity of each style because of big numbers of styles that they produce each month. Zara uses a good manufacturing method to avoid any threat that they face such as some disruptions because the weather and factory problems which can effect on the production. In addition, it is an important for any company to build their values to make their brand one of the famous brand in the world, so Zara makes this value by the trust with their customers and give them a good quality of clothes.The value in Zara is around 13 billion in a year and more than 3 meg customers around the world.CostThe high cost requires a lot of money and profit to make a sustainable profitability. The advertising and store promotion cost 3.5% from their revenue, the company does not cost alt of money on their advertising b ut they said that the company invested around 450$ million on commercials and logistics area. In addition, the sales indexs increased to 6%. Competitor There are a lot of competitors of Zara such as H&M and Mango because they are two big companies that can make some challenge to Zara. There are some similarity and difference between these three companies such as Zara is product fast fashion for different categories like male, female and kids and H&M products for the same categories too but for practical and fashionable designs but Mango is special for only male and female without kids.The distribution in the world, H&M has more distributed in the world more than Zara and Mango so that can effect on the number of the profit too because H&M has a big profit in a year more than these two. The competitors also provide the similar techniques of promotion but Zara have to create creative and innovative promotion .For example in occasion it provide new collection with a good prices.6.3 Pro posed placeThere are a lot of methods that Zara uses to be more distributed like having a lot of retail outlets in different countries.Also, Spain has a big number of Zaras shops in the world, so this is a kind of exclusive distribution. In UAE we have many stores of Zara which are located in Abu Dhabi, Dubai, AlAin and Sharjah. The survey results show that Zara company should open new brunches like in Fujairah and Ajman.We prefer to open Zara in each city in UAE because to make it easy to access to it.We also think that Zara has to open new section which is Makeup. Makeup attracts women to come and buy. Because of the quality and suitable prices that will support people to buy.If Zara makes offers this will cause more distribution and this will help Zara to be more effective.6.4 Proposed promotion The brand should focus on promotion to be more famous in the world and because a lot of people these days use the internet and websites to do shopping and see the new products so the bran d should focus on website, some application like Facebook and Instagram help Zara to have a lot of customers from different countries.Nowadays, people use social media all the time, Zara has to join to social media to attract people by commercial advertising in Snapchat, Instagram, Facebook and YouTube. Moreover, release posters on the streets. Finally, they can put an advertisement in the cinema and television. In Dubai shopping festival, Zara takes the good of the opportunity and make offers that are the local people and foreigners happy with it.Conclusion Our report maintains data that we cool about Zara brand and how it began, who is the founder of, where is it location. Zara known as brand that has high quality of products and services that is it provides and manufacture. Zara organization is successful and the best brand between its competitors and has huge number of clients.Also the Zara company continues to develop itself always in order to not lose the customers. The pric es are reachable and suitable for all people. We included uncreated research a questionnaire survey to get the evaluation of Zara from people.References group, i. w. (n.d.).Market opportunity. Retrieved from investors world http//www.investorwords.com/19306/market_opportunity.htmlixzz5CF7EiPeqinnovation, 7. (2013, November 13). Process Innovation Zara. Retrieved from 7 innovation https//7innovation.net/2013/11/13/process-innovation-zara/Lee, J. Y. (2015, May 12). Final zara marketing strategy .Retrieved from slide share https//www.slideshare.net/JiYoungLee26/final-zara-marketing-strategyRuddick, G. (2014, October 20). How Zara became the worlds biggest fashion retailer. Retrieved April 17, 2018, from https//www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11172562/How-Inditex-became-the-worlds-biggest-fashion-retailer.htmlAppendices questionnaire 1. -clothes-shoes-perfumes 2. Do you think Zara shop prices suit everybody?-Yes-NO-Not sure3. Do you prefer or suggest to open new branch in your city?-Yes-No-Not sure4. Are you loyal customer to Zara store (e.g. have a customer card)?-yes-No-Not sure5. Are you satisfied with products and services that offered by Zara?-Yes-No-Not sure6. What do you think of the quality of Zara products? -Excellent-Good-Poor-Very bad7. How often do you visit Zara? -weekly-monthly-once in a Yearly8. Does Zaras promotions attract you to come and buy?-yes-No-Somehow 9. What is special about Zara?-quality -prices-It offers all type of product (Perfumes, Bags, Dress and choses).10. Does Zara Company improve their products and services quality?-yes-No-Not sure